# Mens Overnighter 2026 · Training Camp ## Campaign copy deck (Aug 24 to Sept 19) Registration link (use everywhere): https://brushfire.com/c3toronto/mensovernighter2026/628756 Facts to keep consistent: - Friday Sept 18 to Saturday Sept 19, 2026 - Scott Mission Camp, Caledon, Ontario (about 90 minutes from Toronto or Hamilton) - $99 + HST general admission. Bed in a cabin +$30. Tenting still included. - 170 beds on site, first come first served - Fill before sending: [street address], [arrival time], [departure time], [contact email], [carpool details] --- ## The story arc The whole campaign builds one picture piece by piece. Each week isolates one element of the runner pack from the main graphic, then Week 4 shows the full pack. The message ladder underneath it: | Week | Dates | Element | Message | The one ask | |---|---|---|---|---| | 1 | Aug 24 to 30 | The ground / the track | New Ground. We moved to Scott Mission Camp. | Register | | 2 | Aug 31 to Sept 6 | The shoes / legs | Rest is part of the work. Beds and cabins open, +$30. | Add a bed | | 3 | Sept 7 to 13 | The arms / the grind | No Excuses. What actually happens at camp. | Bring a brother | | 4 | Sept 14 to 19 | The full pack | The Pack. Final push, last call. | Register now, closes soon | Stories run between the feed posts, always with a link sticker to Brushfire. --- ## Instagram feed captions ### Week 1 · New Ground (post Mon Aug 24 or Tue Aug 25) New ground. Training Camp has moved. We just locked in Scott Mission Camp in Caledon, and it changes what this weekend can be. Bigger site. A lake. A real kitchen. Cabins with actual beds. Same date. Same price. Same work. Friday Sept 18 to Saturday Sept 19 Scott Mission Camp, Caledon $99 + HST Tap the tag for details. Link in bio. #C3Toronto #MensOvernighter #TrainingCamp ### Week 2 · Beds (post Mon Aug 31) Rest is part of the work. Beds and cabins are now open. 170 of them, on site, first come first served. Add a bed to your ticket for $30 and you sleep under a roof. If you would rather tent, tenting is still included. Already registered? Go back into your Brushfire order and add the bed option. They will go. Tap the tag. #C3Toronto #MensOvernighter #TrainingCamp ### Week 3 · No Excuses (post Mon Sept 7) No excuses. Sunrise workout. Pig roast. Worship under the tent. Rite of Passage. Baptisms in the lake. Fire till late. This is not a retreat. It is Training Camp. And the man you keep meaning to invite needs it more than you do. Tag him. Sept 18 to 19 · Scott Mission Camp, Caledon · $99 + HST #C3Toronto #MensOvernighter #TrainingCamp ### Week 4 · The Pack (post Mon Sept 14) This is the pack. Friday. Every campus. 300+ men. One night, all in. Registration closes [close date]. If you have been on the fence, this is the push. Fri Sept 18 to Sat Sept 19 Scott Mission Camp, Caledon $99 + HST, bed in a cabin +$30 Tap the tag. Link in bio. #C3Toronto #MensOvernighter #TrainingCamp --- ## Story frames (with link sticker each time) - Location: "We moved." Training Camp is now at Scott Mission Camp in Caledon. About 90 minutes from Toronto or Hamilton. → Tap to register - Beds open: "Beds open." 170 beds in cabins on site. Add one to your ticket for $30. → Add a bed - Countdown: "7 days." then "3 days." then "1 day." Grab your ticket, grab a bed, bring a brother. → Register - Last call: "Last call." Registration closes [date]. No excuses. → Register now Story ideas that need no design: a 10 second clip from the promo video with the text "New location. Same work." and a link sticker; a leader on camera saying why he is going; a poll "Tent or cabin?" the week beds open. --- ## Emails ### Email 1 · Send this week (Tue Aug 25). The location announcement. Subject: Training Camp has a new home Preview: Scott Mission Camp, Caledon. Same date, same price, real cabins. Men, Big update on the Overnighter. We just locked in a new location: Scott Mission Camp in Caledon. It is about 90 minutes from Toronto or Hamilton, and it gives us things we could not have had anywhere else. A lake for baptisms. A full kitchen that can feed 350 men. Room for the whole church to run at once. And cabins, with real beds. It also lets us come alongside a ministry we believe in, and it brings our costs down. So the ticket stays at $99 + HST. Everything else holds. Friday September 18 to Saturday September 19. Sunrise workout, pig roast, worship under the tent, Rite of Passage, baptisms, and a fire that goes late. Beds and cabins open for booking this week. More on that in the next email, but if you want one, do not wait. Register here: https://brushfire.com/c3toronto/mensovernighter2026/628756 See you on the ground. [Name] C3 Toronto Men ### Email 2 · Send Mon Aug 31. Beds open. Subject: Beds are open (170 of them) Preview: Add a bed to your ticket for $30. First come, first served. Men, Beds and cabins at Scott Mission Camp are now open. Here is how it works. Your $99 ticket covers the weekend, meals, and a spot to tent. For $30 more you get a bed in a cabin. There are 170 beds and they are first come, first served, so if you know you want one, add it now. Already registered? Go back into your Brushfire order and add the bed option. If you get stuck, email [contact email] and we will add it for you. Register or add a bed: https://brushfire.com/c3toronto/mensovernighter2026/628756 Rest is part of the work. [Name] C3 Toronto Men ### Email 3 · Send Mon Sept 7. What happens there (aimed at the guy who has never come). Subject: What actually happens at Training Camp Preview: If you have never come, read this one. Men, If you have never been to the Overnighter, here is the honest version. You arrive Friday [arrival time] at Scott Mission Camp in Caledon. You get put in a tribe with men from your campus. You eat well (there is a whole pig on the fire). Worship under the big tent is loud and honest. Somebody will say something that lands. You sit around the fire later than you planned. Saturday morning you are on the hill before the sun is up, doing push-ups next to a guy you just met. Then Rite of Passage. Then baptisms in the lake for the men who are ready. You are home by [departure time] a different man than the one who left. It is one night. It is $99 + HST, or $129 with a bed. Bring the guy you keep meaning to invite. Register: https://brushfire.com/c3toronto/mensovernighter2026/628756 No excuses. [Name] C3 Toronto Men ### Email 4 · Send Mon Sept 14. Final call. Subject: Last call. Registration closes [date] Preview: Friday. Scott Mission Camp. 300+ men. Do not miss it. Men, This is the last email before we go. Registration closes [close date]. After that we lock in numbers with the camp and the kitchen, so if you have been sitting on it, now is the time. The essentials: Friday September 18, arrive by [arrival time] Saturday September 19, done by [departure time] Scott Mission Camp, [street address], Caledon $99 + HST. Bed in a cabin +$30 while they last. Pack: sleeping bag, pillow, workout clothes, a change of clothes, towel, toiletries, water bottle, jacket for the fire. Swim shorts if you are getting baptized. Carpools: [carpool details] Register: https://brushfire.com/c3toronto/mensovernighter2026/628756 See you Friday. [Name] C3 Toronto Men ### Email 5 · Send Thu Sept 17. Logistics only, to registered men. Subject: Tomorrow. Here is everything you need Preview: Address, times, what to bring, who to call. Men, Tomorrow is the day. Everything you need in one place. Where: Scott Mission Camp, [street address], Caledon, Ontario. Map: [map link] Arrive: Friday by [arrival time]. Check in at [check-in spot]. Leave: Saturday by [departure time]. Bring: sleeping bag and pillow (yes, even with a bed), workout clothes, change of clothes, towel, toiletries, water bottle, jacket for the fire, swim shorts if you are getting baptized. Food: all meals covered. Tell [contact email] today about any allergies. Questions on the day: [phone number] Get some sleep tonight. You will need it. [Name] C3 Toronto Men --- ## Text thread messages (campus group chats, WhatsApp, iMessage) Keep these short. One link, one ask. Send from a leader, not "the church". **T1 · This week (location announcement)** Boys. Overnighter update: we moved to Scott Mission Camp in Caledon. Bigger site, lake, real cabins. Same date (Sept 18 to 19), same $99. Beds open this week. Register here: https://brushfire.com/c3toronto/mensovernighter2026/628756 **T2 · Mon Aug 31 (beds open)** Beds are open. 170 of them, $30 on top of your ticket, first come first served. Already registered? Go back into your Brushfire order and add it. https://brushfire.com/c3toronto/mensovernighter2026/628756 **T3 · Mon Sept 7 (bring a brother)** Two weeks out. Who are you bringing? Everyone in this chat, name one guy who has never come and send him this: https://brushfire.com/c3toronto/mensovernighter2026/628756 **T4 · Mon Sept 14 (last call)** Last call. Registration closes [date]. If you are in this chat and not registered, that is you. https://brushfire.com/c3toronto/mensovernighter2026/628756 **T5 · Thu Sept 17 (day before)** Tomorrow. Scott Mission Camp, [street address], Caledon. Arrive by [arrival time]. Bring sleeping bag, pillow, workout gear, jacket for the fire. Carpool from [campus] leaving [time] from [spot]. Reply if you need a seat. **T6 · Fri Sept 18 morning** Today. No excuses. See you on the ground. **Reply templates for leaders** - "Can I still get a bed?" → Beds are first come first served. If Brushfire still shows the option, it is available. Grab it. - "Do I need a tent?" → Only if you are tenting. Add a bed for $30 and just bring a sleeping bag and pillow. - "How do I add a bed after registering?" → Open your Brushfire order and add the bed option, or email [contact email]. - "Can I come for part of it?" → Yes. Register and let me know your timing. Friday night is the part you do not want to miss. --- ## Announcement slide / stage read (Sunday, all campuses) Men, the Overnighter has moved. Friday September 18 to Saturday September 19 at Scott Mission Camp in Caledon. New this year: cabins with beds, $30 on top of the $99 ticket, and there are only 170 of them. Sunrise workout, pig roast, worship, Rite of Passage, baptisms in the lake. Register on the app or at the Next Steps table. Bring a man who has never come.